°­ÀÇ °èȹ ¸ñÂ÷ ¾Ë¸²ÆÇ Åä·Ð½Ç ¼÷Á¦

µ¶Á¡ ½ÃÀå


  1. µ¶Á¡ÀÇ Á¸Àç

    • ±â¼úÀû ÁøÀÔ À庮
      • »ý»ê¿ä¼ÒÀÇ µ¶Á¡Àû ¼ÒÀ¯
      • ±Ô¸ðÀÇ °æÁ¦ cf. ÀÚ¿¬ µ¶Á¡ (natural monopoly)
      • ±â¼ú»óÀÇ ¿ìÀ§
    • Á¦µµÀû ÁøÀÔ À庮
      • ƯÇã±Ç
      • Á¤ºÎÀÇ ÀÎÇã°¡
      • Àü¸Å±Ç

  2. ±ÕÇü

    • µ¶Á¡ ±â¾÷ÀÇ ¼ö¿ä Á¶°Ç (P > MR)
      Why MR < P ?
    • ÀÌÀ± ±Ø´ëÈ­ (MR = MC)
    • µ¶Á¡ °¡°Ý
    • µ¶Á¡°¡°Ý (Pm) vs. °æÀï°¡°Ý(Pc)

  3. °¡°Ý Â÷º°

    • °¡°Ý Â÷º° (price discrimination)ÀÇ Á¶°Ç
      • ºñ°æÀïÀû ½ÃÀå
      • Àü¸ÅÀÇ ºÒ°¡´É
      • ½ÃÀå ºÐ¸®
    • °¡°ÝÂ÷º°ÀÇ À¯Çü
      • ¿ÏÀü °¡°Ý Â÷º° (perfect price discrimination)
        1Â÷ °¡°Ý Â÷º° (first-degree price discrimination)
      • 3Â÷ °¡°Ý Â÷º°
        MC = MRA = MRB
      • 2Â÷ °¡°Ý Â÷º°
        • ±¸°£º° °¡°Ý (block pricing)
        • ¹­¾î ÆÈ±â (bundling)
        • 2ºÎ °¡°Ý (two-part tariff)
    • °¡°ÝÂ÷º°ÀÇ Æò°¡

  4. µ¶Á¡ÀÇ Æò°¡

    • Pm > MC
    • µ¶Á¡µµ
      Lerner index LI = (P - MC) / P
    • µ¶Á¡ÀÇ »çȸÀû ºñ¿ë
      • ÀÚÁß ¼Õ½Ç (dead-weight loss)
      • ÀÌ±Ç Ãß±¸ ÇàÀ§ (rent-seeking behavior)
      • X ºñÈ¿À²¼º (X-inefficiency)
      • ±â¼ú °³¹ß
      • °æÁ¦·Â ÁýÁß

  5. µ¶Á¡ÀÇ ±ÔÁ¦

    • ÇÑ°è ºñ¿ë °¡°Ý ¼³Á¤ (marginal cost pricing): P = MC
    • Æò±Õ ºñ¿ë °¡°Ý ¼³Á¤ (average cost pricing): P = AC


°­ÀÇ °èȹ ¸ñÂ÷ ¾Ë¸²ÆÇ Åä·Ð½Ç ¼÷Á¦

Last Modified: